Dear Employees, residents, family members, friends and supporter,

The author Isaac Asimov once said: “It is change, continuing change, inevitable change,
that is the dominant factor in society today. No sensible decision can be made any longer
without taking into account not only the world as it is, but the world as it will be.”

When I came across that quote, it struck me how well it applies to Dodge Park Rest Home.
Just one year ago, we were discussing the strategies that would be necessary to bring
Dodge Park to the next level. We were contemplating the ways in which we would have to
change and adapt to stay ahead of the competition and lead the way in providing the best possible care in our facility setting.
What a difference a year makes! Looking back, it fairly amazes me to think how much
we’ve accomplished in such a short span of time.

That said, may I be the first to suggest that we not let this success go to our heads?
It was Thomas Watson Jr. who said, “Whenever an individual or a business decides that
success has been attained, progress stops.”
On some level, I suspect that’s true. Motivation, persistence, endurance, commitment –
these traits are largely inspired when we agree to tackle what appears, at the time, to be an
impossible goal. Strange as it is to say, there’s some power to living on the edge and staying hungry. It reminds us that we have to continue pursuing success if we hope to continue achieving it. Or, as Nike so aptly puts it, it reminds us that – in business as in life –
“there is no finish line”.

As we stand on the cusp of another new year, I think it’s worth extending the lessons
we’ve learned in business to our personal lives.
By taking impossible tasks and completing them in small, manageable steps, we’ve succeeded in breaking the barriers of our own expectations.

By setting clear goals and re-defining our priorities, where residents care was our main moto- we’ve managed to stay on track, keep our focus, and take time – now and again – to smell the roses, and celebrate LIFE with our residents.

And now, with no further ado, I’d like to wish you all a fantastic new year.

May you reach your dreams, overcome all obstacles, and find real happiness –
in your work and in your lives.

All the best to all of you and your family,

Micha Shalev, Ben Herlinger and Carrie Lindberg
Dodge Park Rest Home